After making my album cover, I then created my second auxiliary text - My advert.
This was done in the same theme as my album cover, following the consistency with the wolves and the parchment paper as my background texture. I have done this as it is a convention of design work in the music industry, to keep a consistent theme in order for the products to be recognised and associated with one another.
Rather than placing my album cover on here however, I have selected a previous screen shot from my music video as the main image. Reason for this is it creates a variety, however still making it recognisable with the theme of the wolves at the bottom.
I chose this specific shot as it truly captures the artist in his element, aswell as a very strong lighting across his face creating interesting shadows. Even though this image isn't to the best quality due to it being taken from a video; it still worked with the theme. As it was taken from the video, this also gives the video recognition and links all three briefs together.
I used drop shadows behind the main image and the text, this was to give the images depth and make them appear as though they are coming out the page - this draws the viewers attention to the name and appearance of the artist, and therefore gives him more recognition.
Similar to my album cover, once I had created my advert I then edited it into a magazine to realistically show how
it would appear.
The publication of the magazine is not stated, however if I had to I would of chosen to place it in an NME magazine. My reasoning for this is that NME is a well known music magazine, which could therefore generate the artist some recognition. However it is also the magazine that best suits my genre, even though Kerrang is also a popular music magazine, it promotes bands that have a rock genre, whereas NME promotes Indie/Alternative genre which follows the same genre as my artist.
This magazine is aimed at approximately 13 - 25 year olds, and therefore this is the same age group which I want my artist to appeal to, my reason for this is the physical appearance of my artist dresses to the genre of indie, but also for a young age group - and therefore wouldn't appeal to an older audience.
Advertisements in magazines for artists usually only take up 1/4 or 1/2 of the page. However I have decided to get my advert to take up the whole page. My reason for this is that the advert stands out and therefore the artist gets more recognition, however this costs a great deal more than a smaller advert. The positive thing about the high prices though is to show the importance and success of the artist. What I mean by this is, if the record label can afford to pay the price to get the artist a full page, it means that the artist is a great success and is gaining enough money to give to the label.
This is another music advert which would be displayed in a magazine for the same genre. Once again the placement of the text is bold and placed in the centre displaying the artists name and album cover. This advert contains more colour in comparrison to the previous advert that I analysed, however even though it contains a wide pallette of colours, the colours have still been desaturated slightly in order to blend in with the genre/theme.
Neither of the leaflets contain imagery of the artists themselves on the cover, just a design that fits in with the digipak.
The publication of the magazine is not stated, however if I had to I would of chosen to place it in an NME magazine. My reasoning for this is that NME is a well known music magazine, which could therefore generate the artist some recognition. However it is also the magazine that best suits my genre, even though Kerrang is also a popular music magazine, it promotes bands that have a rock genre, whereas NME promotes Indie/Alternative genre which follows the same genre as my artist.
This magazine is aimed at approximately 13 - 25 year olds, and therefore this is the same age group which I want my artist to appeal to, my reason for this is the physical appearance of my artist dresses to the genre of indie, but also for a young age group - and therefore wouldn't appeal to an older audience.
Advertisements in magazines for artists usually only take up 1/4 or 1/2 of the page. However I have decided to get my advert to take up the whole page. My reason for this is that the advert stands out and therefore the artist gets more recognition, however this costs a great deal more than a smaller advert. The positive thing about the high prices though is to show the importance and success of the artist. What I mean by this is, if the record label can afford to pay the price to get the artist a full page, it means that the artist is a great success and is gaining enough money to give to the label.
Existing Music Adverts.
This is the album advertisement for the single 'Love Is Noise' by 'The Verve'. I chose this advert to analyse as it supports the same genre of the artist (Ben Howard) which I have chosen to create a video for. I chose the same genre as it represents the same conventions such as the 'vintage' colour effect and creative imagery. For this advert, the main background image is simply clouds in the sky, however it has been made effective due to the sepia tint applied over the top. The basic use of imagery also draws the viewers attention to the important text.
Here the artists name and album is displayed in a big, bold font in order to capture people's attentions. The placement of this is also important as it has been placed in the middle of the advert which highlights what it is advertising. The rest of the information is in a white font at the bottom which is not noticeable, however still important. The use of text size also dominates the importance of the specific texts.
This is the CD cover for the same artist/album in which the leaflet is promoting. The imagery is not the same as displayed on the leaflet, however it is similar, making a consistency throughout the products and allowing them to recognisable together.
The placement of the text is the same, aswell as the font, however alterations with the colour have been made so that there is a slight change between the two products.
Neither of the leaflets contain imagery of the artists themselves on the cover, just a design that fits in with the digipak.
This is the CD cover following on from the advert. As explained, this follows the same design scheme making this recognisable and associated with one another.
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